Authors Title Journal Volume Publication Date
Duffek, B., Eisingerich, A., Merlo, O. HOW TO DO INFLUENCER MARKETING THAT CUSTOMERS ACTUALLY TRUST Harvard Business Review Ìý December
Friedman, E.M.S., Voichek, G., Dhar, R. Journal of Consumer Research Ìý November
Duffek, B., Eisingerich, A.B., Merlo, O., Lee, G. JOURNAL OF MARKETING Volume 89, pp.21-46 September
Andrade, E.B., Vieites, Y. JOURNAL OF CONSUMER PSYCHOLOGY Ìý August
Ramos, G.A., Vieites, Y., Andrade, E.B. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL Volume 154, pp.2006-2026 July
Chen, Y., Mehta, N. MARKETING SCIENCE Ìý July
Liu, Y., Duffek, B., Eisingerich, A.B. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Ìý July
Herriger, C., Merlo, O., Eisingerich, A.B., Arigayota, A.R. JOURNAL OF MEDICAL INTERNET RESEARCH Volume 27 May
Maesen, S. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING Volume 42, pp.192-211 March
Ershov, D., He, Y., Seiler, S. MARKETING SCIENCE Volume 44 March
Anto, A., Basu, A., Selim, R., Eisingerich, A.B. HEALTH EXPECTATIONS Volume 28 February
Eisingerich, A.B., Arigayota, A., Duffek, B., Hou, C. JMIR SERIOUS GAMES Volume 13 January
Arigayota, A., Duffek, B., Hou, C., Eisingerich, A.B. JMIR SERIOUS GAMES Volume 13 January
Hou, C., Foscht, T., Duffek, B., Arigayota, A., Eisingerich, A.B. JMIR FORMATIVE RESEARCH Volume 9 January

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