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Title

Journal

Volume

Publication Date

Merlo, O., Eisingerich, A.B., Hoyer, W.D.

Journal Of The Academy Of Marketing Science

March 2023

Duffek, B., Eisingerich, A.B., Merlo, O.

Ams Review

Volume 13, pp.122-143

June 2023

Merlo, O., Eisingerich, A.B., Gillingwater, R., Cao, J.J.

Business Horizons

Volume 66, pp.615-629

Spetember 2023

Maesen, S., Lamey, L.

Journal of Marketing

Volume 87, pp.97-113

January 2023

Levine, J., Seiler, S.

Marketing Science

Volume 42, pp.934-957

September 2023
Valenti, A., Srinivasan, S., Yildirim, G., Pauwels, K.

Journal of hte Academy of Marketing Science

August 2023