Imperial Business School: The journey to arrive at the new brand identity
Imperial Business School's new identity signals a fresh chapter in its mission to connect science with business for global impact
In April 2025, Imperial Business School introduced a new brand identity that reflects both its unique position within Imperial London and its growing impact across disciplines, industries, and society.听听
Imperial鈥檚 journey in business education began nearly 70 years ago with the launch of its first postgraduate programme 鈥 an . Since then, a series of milestones have laid the foundation of what is now Imperial Business School. These include the establishment of the Management School, the conferral of faculty status (becoming the Business School), the launch of the Global Online MBA, and most recently, the introduction of the School's first full undergraduate programme.听
At the heart of the rebrand is a powerful new strapline 鈥 鈥渨here science means business鈥 鈥 signalling a renewed commitment to bridging the gap between cutting-edge scientific discovery and real-world commercial and societal solutions. As our community continues to grow and evolve within this new framework, we offer a closer look at the creative strategy behind the rebrand and its long-term significance for Imperial Business School. 听
Aligning with Imperial鈥檚 vision听
The rebrand reflects our key role in Imperial鈥檚 Science for Humanity strategy, ensuring business thinking is embedded in the translation of science into practical impact. We act as a two-way bridge for transdisciplinary research and partnerships across the university, echoing the same mission Imperial has had since its founding: "To be useful."听
鈥淥ur new branding exemplifies our ever-closer ties with the wider university, which amplify our capacity to convert pioneering research into practical solutions that benefit society. This rebrand signifies a fresh chapter in our mission to champion innovation and leadership in addressing global challenges, bringing scientific advancements to humanity, and fulfilling the Imperial charter's vision of being truly useful.鈥
鈥淎t Imperial Business School, we drive real-world progress and address society鈥檚 biggest challenges, such as climate change and sustainability. By collaborating and bringing together colleagues from across sciences, we are paving new pathways and innovating to deliver a greener and better future.鈥
A renewed visual experience听
The rebrand is more than a logo refresh 鈥 it鈥檚 a comprehensive new visual and verbal identity. Our new name, now simply Imperial Business School, along with our logo is the culmination of our ethos as a modern, open, and forward-thinking institution. It serves as a symbol of our commitment to business and social transformation to positively impact society. The strapline for our brand -听鈥渨here science means business鈥听- highlights our interdisciplinary spirit. This visual language is being implemented across听, printed materials, signage and other communications, reinforcing the extension of our values.听
The design partnership听
We partnered with Pentagram 鈥 one of the world鈥檚 leading design studios and the creative force behind听Imperial鈥檚 university-wide brand strategy听鈥斕齮o develop a new identity that resonates with the distinct character and vision of Imperial Business School. Through an extensive consultation process involving faculty, 天美传媒, alumni and professional staff, Pentagram translated our bold academic vision that reflects our interdisciplinary strengths, entrepreneurial mindset and global ambition.听
Created in collaboration with the video production agency h10,听听shows how the new identity was brought to life. The video captures the visual transformation of the logo, depicting the journey from the brand鈥檚 inception in scientific intellect to its convergence with business acumen.听
Pathway to collaboration听
The rebrand is about more than appearance 鈥 it鈥檚 grounded in how we collaborate across Imperial and beyond. Deeply embedded in Imperial鈥檚 research ecosystem we continue to be a hub for academics, policymakers and entrepreneurs. From the听Institute for Deep Tech Entrepreneurship听to the听Centre for Sectoral Economic Performance, the Business School strives to translate knowledge into innovation. The School continues to adapt to and solve complex real-world challenges in public health, emerging markets and climate change.听听
What鈥檚 next?听
The new identity is already being rolled out across digital and physical platforms and will continue to be updated throughout the year. At Imperial Business School, we continue to pride ourselves for not just being a part of a world-leading university, but a world-changing one. This rebrand provides a clearer, bolder expression of who we are 鈥 and the impact we aim to have.听
We are bringing science to humanity, to deliver value from scientific innovation and to create prosperity and well-being. Because at Imperial Business School, science means business 鈥 and business drives the future.听
鈥淚 chose Imperial for my MSc so I could start a deep tech company and surround myself with the brightest minds in Europe. At the Business School, I joined entrepreneurial communities like the Grantham Institute and Enterprise Lab. Halfway through my programme, I met my co-founder and today, our startup is powered by Imperial engineers. Now based in White City, we benefit from labs, funding, world-class mentors, and specialised PhDs joining our mission.鈥
鈥淎t Imperial, the Climate Change, Management and Finance programme truly bridges climate science with business, finance, and real-world impact. Coming from a science background, I鈥檝e loved seeing how research from the Grantham Institute and across the university shapes everything we do 鈥 from understanding climate risks and adaptation, to advancing climate finance, sustainable management, and corporate strategy. The programme doesn鈥檛 just teach science 鈥 it shows how scientific insight drives innovation, decision-making, and leadership. Science isn鈥檛 just in the background 鈥 it鈥檚 at the core of everything we do.鈥
鈥淚mperial Business School plays a critical role in bridging science and business. Through the research and programming at the Institute for Deep Tech Entrepreneurship, we engage with venture capital investors, university inventors and policy makers to help transform high-potential science into impactful ventures, unlocking the potential of university-based deep tech innovation.鈥
