天美传媒

  • Executive education

Digital Transformation Strategy

In this intensive five-day programme, learn to design and implement a digital transformation strategy. Gain practical insights, frameworks and tools to build digital capability and drive organisational change.

Course key facts

  • Date

    22 - 26 June 2026

    2 - 6 November 2026

    14 - 18 December 2026

  • Duration

    1 week

  • Credits

    Non credit bearing

  • Format

    In-person

  • Fee

    拢6,450

  • Location

    On Campus (South Kensington)

Overview

In this intensive five-day Digital Transformation Strategy programme, you will gain the skills to develop and implement a digital strategy within your organisation. Drawing on insights from Imperial faculty, industry leaders, case studies, and your peers, you will develop a robust understanding of digital cultures, foundations, and frameworks to craft your own transformational strategy.

Participants will undertake a personalised learning experience where they develop their own digital transformation strategies, with coaching from experienced academic and industry leaders throughout their journey. A network of experienced and international programme peers will assist you in crafting and stress-testing your strategy.

The training programme concludes with a scenario where participants pitch their digital transformation strategies to their peers. They will leave with practical feedback and insights, and a completed plan to implement a digital transformation strategy within their organisation. 

Explore how Artificial Intelligence, ChatGPT, Web 3.0 et al. are a catalyst for digital transformation

You will explore how emerging technology is a catalyst for digital transformation, including Artificial intelligence (including ChatGPT and AutoGPT), Data Science, Web 3.0 (including blockchain and NFTs), and topics like crowdsourcing and Decentralised Autonomous Organisations (ADOs). As well as understanding the technologies, you will try a range of tools hands-on to see how they can be applied in practice.   

Learning journey

Digital Transformation in perspective: Why you need a digital culture

This part of the programme walks you through the range of factors that have lead us to the fast changing environment we find ourselves in. It explores the technology behind the change and in turn explains what this means for our organisations. As well as helping us understand the present, this section also prepares us for a future in which the pace of change will increase, and in which organisations will not survive unless they are prepared for constant change.

  • The increasing pace of change
  • The technology catalyst
  • New channels, tools and business models
  • Why organisations really fail at digital
  • Research Insights from CMI book of the year “Building Digital Culture”

Plotting your digital journey

In this part of the training programme, we then start to build the steps we must go through to achieve our journey to implementing an effective digital transformation. As well as talking through some of the practical steps that we need to take along the way, the section takes a look at a number of examples from organisation that have already gone through the journey and successfully implemented their digital transformation.

  • Digital is dead – What ‘being digital’ means for your business
  • Auditing your strengths and weaknesses
  • Building your plan: goals and objectives
  • How to do it and who’ll you’ll need with you
  • Your strategic approach
  • The Digital Transformation Strategy framework and toolkit

 

5 Game-Changing Technologies for Business

Explore the game-changing technologies that are driving digital transformation across organisations and industries and develop your own strategy to put them to work in your business.

  • The Cloud and Mobile
  • The Internet of Things
  • Big Data Analytics
  • Automation and Artificial Intelligence (ChatGPT)
  • FinTech and Blockchain

Digital transformation strategy planning session

Each day you will bring together the building blocks of your digital transformation strategy, culminating in your strategy presentations on the final day of the programme.  

Networking Drinks

Programme Outline

Daniel Rowles provides a summary of what to expect throughout the Digital Transformation Strategy course.

Course details

Programme faculty and experts

Daniel Rowles

CEO, Target Internet; Programme Director and Lecturer, Imperial Business School

Daniel Rowles has nearly 23 years of experience in digital marketing and digital transformation. As CEO of Target Internet, he is responsible for ensuring that the digital marketing e-learning platform is an industry leader.

Professor of Organisational Behaviour and Director of the Centre for Responsible Leadership at Imperial Business School

Celia Moore is Professor of Organisational Behaviour and Director of the Centre for Responsible Leadership at Imperial Business School. Prior to joining Imperial, she held positions at Bocconi University in Milan and London Business School, where she was on the faculty for nine years. She has also been a visiting scholar at Harvard Business School and a Fellow of the Edmond J. Safra Center for Ethics at Harvard University. She is currently an Academic Fellow of the Ethics and Compliance Initiative and sits on the UK’s Banking Standards Board Assessment Steering Committee.

Professor of Digital Strategy and Innovation

Professor Chris Tucci received the degrees of Ph.D. in Management from the Sloan School of Management, MIT; SM (Technology & Policy) from MIT; and BS (Mathematical Sciences), AB (Music), and MS (Computer Science) from Stanford University. He was an industrial computer scientist involved in developing Internet protocols and applying artificial intelligence tools. Chris' primary area of interest is in how firms make transitions to new business models, technologies, and organisational forms. He also studies crowdsourcing, Internetworking, and digital innovations.

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Asmik Magakian

Business Development Executive