Networking /business-school/ en “Markets are really sociology with bond maths,” says London Stock Exchange CEO at Imperial Business School /business-school/news/markets-are-really-sociology-bond-maths-says-london-stock-exchange-ceo-imperial-business/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> “Markets are really sociology with bond maths,” says London Stock Exchange CEO at Imperial Business School</h1> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.webp?h=27acd325&itok=1DnrexV7 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" 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data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.jpg?h=27acd325&itok=-pYxVsri 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.jpg?h=27acd325&itok=zf25uioS 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.jpg?h=27acd325&itok=1DnrexV7" aria-hidden="true" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Shamita Harsh</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-04-14T10:15:24+00:00" title="Monday, April 14, 2025 - 10:15" class="datetime">Mon, 14/04/2025 - 10:15</time></span> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="blogs-listing"><div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-news-listings view-id-flexible_news_listings view-display-id-listing_1 js-view-dom-id-c18e007314e37aa59595a83058d6082d52ff621297612527112c6af3b228d13b"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.webp?h=27acd325&itok=H4U2AheT 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.webp?h=27acd325&itok=R3L4uatF 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.jpg?h=27acd325&itok=H4U2AheT 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.jpg?h=27acd325&itok=R3L4uatF 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.jpg?h=27acd325&itok=H4U2AheT" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-03-17T12:00:00Z" class="datetime">17 March 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7468" class="blog-listing-item__title">“Markets are really sociology with bond maths,” says London Stock Exchange CEO at Imperial Business School</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about “Markets are really sociology with bond maths,” says London Stock Exchange CEO at Imperial Business School" class="blog-listing-item__link link--arrow" href="/business-school/news/markets-are-really-sociology-bond-maths-says-london-stock-exchange-ceo-imperial-business/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Imperial%20-%20FT%20Rankings%20%20-%20Cover%20image%20-%20news%20-%201550%20x%20930.webp?h=27acd325&itok=TIvUm5fT 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Imperial%20-%20FT%20Rankings%20%20-%20Cover%20image%20-%20news%20-%201550%20x%20930.webp?h=27acd325&itok=VamX79M0 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Imperial%20-%20FT%20Rankings%20%20-%20Cover%20image%20-%20news%20-%201550%20x%20930.jpg?h=27acd325&itok=TIvUm5fT 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Imperial%20-%20FT%20Rankings%20%20-%20Cover%20image%20-%20news%20-%201550%20x%20930.jpg?h=27acd325&itok=VamX79M0 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Imperial%20-%20FT%20Rankings%20%20-%20Cover%20image%20-%20news%20-%201550%20x%20930.jpg?h=27acd325&itok=TIvUm5fT" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-03-16T12:00:00Z" class="datetime">16 March 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7470" class="blog-listing-item__title">Imperial’s Global Online MBA ranks first in the world for alumni salaries</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Imperial’s Global Online MBA ranks first in the world for alumni salaries" class="blog-listing-item__link link--arrow" href="/business-school/news/imperials-global-online-mba-ranks-first-the-world-alumni-salaries/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-11/Mark%20Kennedy.webp?h=aa81dfca&itok=64HLLNzl 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2023-11/Mark%20Kennedy.webp?h=aa81dfca&itok=6B5JB6Ff 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-11/Mark%20Kennedy.jpg?h=aa81dfca&itok=64HLLNzl 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2023-11/Mark%20Kennedy.jpg?h=aa81dfca&itok=6B5JB6Ff 1x"></source><img loading="eager" width="560" height="448" alt="Mark Kennedy" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-11/Mark%20Kennedy.jpg?h=aa81dfca&itok=64HLLNzl" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-03-12T12:00:00Z" class="datetime">12 March 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-4663" class="blog-listing-item__title">What does it take to lead responsibly in an age shaped by AI?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about What does it take to lead responsibly in an age shaped by AI?" class="blog-listing-item__link link--arrow" href="/business-school/news/what-does-it-take-lead-responsibly-age-shaped-ai/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2026-03-17T12:00:00Z" class="datetime">17 March 2026</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>What does generosity look like in global finance? This question framed the conversation between Dame Julia Hoggett, CEO of the London Stock Exchange and Peter Todd, Dean of Imperial Business School, at this year’s Joan Woodward Memorial Lecture. </p> <p>As part of this year’s theme “Give to Gain”, the event, which marked International Women’s Day, focused on how generosity in leadership, mentorship and opportunity can shape stronger institutions and more inclusive markets. </p> <p>The event honoured Joan Woodward, one of Imperial’s earliest female professors and a pioneering scholar, whose research showed that organisational structures must adapt to their social and technological context. </p> <h3>A sociologist in finance </h3> <p>Opening the discussion, the Dean noted that Woodward’s insight on organisations being fundamentally social systems remains highly relevant today. </p> <p>“Joan Woodward brought a sociologist’s eye to questions of power, structure and technology – and demonstrated that management is, above all, a social practice.” he said. “It was therefore especially fitting that our speaker this year should be Dame Julia, someone who has carried that social and political science perspective into the heart of global finance. It was a great pleasure to have her with us.”  </p> <p>That perspective has shaped Hoggett’s own career. In 2024, she was awarded a Damehood for services to business and finance, recognising both her industry leadership and her work championing more inclusive workplaces.  </p> <p>“Markets are really sociology with money,” she told the audience. “They’re about how large groups of people think, behave and organise themselves.” </p> </div> </div> </div> </div> <div class="field__item"> <article class="paragraph paragraph--testimonial-quote testimonial--colour--blue-light testimonial--style--square-outline testimonial"><div class="testimonial__container" data-aos="fade-up" data-aos-duration="1200"> <figure class="testimonial__image"><img class="restricted-width-border" alt="" src="/business-school/sites/default/files/styles/testimonial_square_image/public/2026-03/Dean%20Peter%20Todd%20-%20Imperial%20Business%20School%20-%20Joan%20Woodward%20Memorial%20Lecture.jpg.webp?itok=A4vCoFtk" /></figure><div class="testimonial__quote"> <blockquote class="testimonial__quote__container"> “It was... especially fitting that our speaker this year should be Dame Julia, someone who has carried... [a] social and political science perspective into the heart of global finance.” </blockquote> </div> <div class="testimonial__description"> <div class="testimonial__description__container"> <div class="testimonial__description__container__inner"> <div class="testimonial__description__details"> <div class="testimonial__name">Peter Todd</div> <div class="testimonial__position">Dean, Imperial Business School</div> </div> </div> </div> </div> </div> </article></div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>Trust and access to capital </h3> <p>Exchanges, Hoggett argued, act as essential conveners in the global financial system. </p> <p>“Stock exchanges bring together those who have capital with those who need it,” she said. “Trust has been at the heart of every transaction in this city for 300 years, and it still is. Maintaining it requires institutions that prioritise trustworthiness.” </p> <p>“What the world needs is not more trust,” Hoggett said, echoing philosopher Onora O'Neill. “The world needs more trustworthiness.” </p> <p>That principle has also shaped her views on access to capital: “One of the reasons I care so passionately about public markets is that they are inherently democratising.” she said.  </p> <p>By contrast, she suggested that private markets can concentrate opportunity among already wealthy investors. Supporting companies as they move from private to public funding, she said, helps broaden wealth creation across the economy. </p> <h3>Leadership through generosity  </h3> <p>For early-career professionals in the audience, Hoggett emphasised that leadership is about generosity – giving time, mentorship and opportunity to others.  </p> <p>Her advice: “You can lead from any seat in an organisation. Leadership starts when you understand your role in the wider system and take full ownership of it. Master your brief, understand the context and seek to shape outcomes, and you can do far more than you think.” </p> <p>That spirit reflects the legacy of Woodward herself: a scholar whose work reshaped how organisations are understood and whose influence continues to inspire new generations of leaders to rethink how markets truly work. </p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" 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to capital matters for the country</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: Imperial Business School </div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">2 minute read </div> Mon, 14 Apr 2025 10:15:24 +0000 Shamita Harsh 7468 at /business-school “Representation influences capital allocation” says Lara Cathcart at Imperial’s third annual Women in Finance event /business-school/news/representation-influences-capital-allocation-says-lara-cathcart-imperials-third-annual-women/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> “Representation influences capital allocation” says Lara Cathcart at Imperial’s third annual Women in Finance event</h1> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-03/Women%20in%20Finance%20-%202026%20-%20speakers%20and%20panellists.webp?h=27acd325&itok=iDw2tCKm 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2026-03/Women%20in%20Finance%20-%202026%20-%20speakers%20and%20panellists.webp?h=27acd325&itok=ngEC31m9 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-03/Women%20in%20Finance%20-%202026%20-%20speakers%20and%20panellists.webp?h=27acd325&itok=qSlWFR43 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" 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data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-03/Women%20in%20Finance%20-%202026%20-%20speakers%20and%20panellists.jpg?h=27acd325&itok=qSlWFR43 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-03/Women%20in%20Finance%20-%202026%20-%20speakers%20and%20panellists.jpg?h=27acd325&itok=GENBBFOf 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-03/Women%20in%20Finance%20-%202026%20-%20speakers%20and%20panellists.jpg?h=27acd325&itok=iDw2tCKm" aria-hidden="true" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Shamita Harsh</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-04-14T10:15:24+00:00" title="Monday, April 14, 2025 - 10:15" class="datetime">Mon, 14/04/2025 - 10:15</time></span> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="blogs-listing"><div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-news-listings view-id-flexible_news_listings view-display-id-listing_1 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data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.webp?h=27acd325&itok=R3L4uatF 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.jpg?h=27acd325&itok=H4U2AheT 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.jpg?h=27acd325&itok=R3L4uatF 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Dame%20Julia%20-%20Joan%20Woodward%20Memorial%20Lecture%202026%20-%20Imperial%20Business%20School%20-%20Cover%20image%201550%20x%20930.jpg?h=27acd325&itok=H4U2AheT" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-03-17T12:00:00Z" class="datetime">17 March 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7468" class="blog-listing-item__title">“Markets are really sociology with bond maths,” says London Stock Exchange CEO at Imperial Business School</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about “Markets are really sociology with bond maths,” says London Stock Exchange CEO at Imperial Business School" class="blog-listing-item__link link--arrow" href="/business-school/news/markets-are-really-sociology-bond-maths-says-london-stock-exchange-ceo-imperial-business/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Imperial%20-%20FT%20Rankings%20%20-%20Cover%20image%20-%20news%20-%201550%20x%20930.webp?h=27acd325&itok=TIvUm5fT 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Imperial%20-%20FT%20Rankings%20%20-%20Cover%20image%20-%20news%20-%201550%20x%20930.webp?h=27acd325&itok=VamX79M0 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Imperial%20-%20FT%20Rankings%20%20-%20Cover%20image%20-%20news%20-%201550%20x%20930.jpg?h=27acd325&itok=TIvUm5fT 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Imperial%20-%20FT%20Rankings%20%20-%20Cover%20image%20-%20news%20-%201550%20x%20930.jpg?h=27acd325&itok=VamX79M0 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Imperial%20-%20FT%20Rankings%20%20-%20Cover%20image%20-%20news%20-%201550%20x%20930.jpg?h=27acd325&itok=TIvUm5fT" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-03-16T12:00:00Z" class="datetime">16 March 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7470" class="blog-listing-item__title">Imperial’s Global Online MBA ranks first in the world for alumni salaries</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Imperial’s Global Online MBA ranks first in the world for alumni salaries" class="blog-listing-item__link link--arrow" href="/business-school/news/imperials-global-online-mba-ranks-first-the-world-alumni-salaries/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-11/Mark%20Kennedy.webp?h=aa81dfca&itok=64HLLNzl 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2023-11/Mark%20Kennedy.webp?h=aa81dfca&itok=6B5JB6Ff 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-11/Mark%20Kennedy.jpg?h=aa81dfca&itok=64HLLNzl 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2023-11/Mark%20Kennedy.jpg?h=aa81dfca&itok=6B5JB6Ff 1x"></source><img loading="eager" width="560" height="448" alt="Mark Kennedy" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-11/Mark%20Kennedy.jpg?h=aa81dfca&itok=64HLLNzl" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-03-12T12:00:00Z" class="datetime">12 March 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-4663" class="blog-listing-item__title">What does it take to lead responsibly in an age shaped by AI?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about What does it take to lead responsibly in an age shaped by AI?" class="blog-listing-item__link link--arrow" href="/business-school/news/what-does-it-take-lead-responsibly-age-shaped-ai/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2026-03-03T12:00:00Z" class="datetime">3 March 2026</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Once characterised as a “boys’ club”, the finance sector is undergoing a cultural shift that is reshaping how decisions are made. Greater representation at senior levels is increasingly recognised as influencing how capital is allocated. </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Imperial Business School’s third annual Women in Finance event explored how women are influencing capital markets and redefining leadership across sustainable finance. </p> <h3 lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">An investment narrative that is rooted in embracing change </h3> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">The keynote address was delivered by Hortense Bioy, former Head of Sustainable Investing Research at Morningstar Sustainalytics, who focused on building a more sustainable and inclusive financial future. She explored how geopolitical uncertainty has reshaped sustainable investing strategies, creating both complexity and opportunity. </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">“The media often debates whether ESG is dead,” Bioy observed. “What we are witnessing right now is an evolution of practices, a recalibration by businesses and investors alike. What’s fading is a version of ESG that relied heavily on labels and was often disconnected from financial outcomes, to make room for pragmatism and realism.” </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Her message underscored the importance of data-driven research and thoughtful analysis in navigating rapidly changing markets. She also offered advice to young women entering the sector, encouraging attendees to embrace opportunity: “Step beyond your comfort zone. Visibility and persistence matter. No is rarely the end.”</p> </div> </div> </div> </div> <div class="field__item"> <article class="paragraph paragraph--testimonial-quote testimonial--colour--blue-light testimonial--style--square-outline testimonial"><div class="testimonial__container" data-aos="fade-up" data-aos-duration="1200"> <figure class="testimonial__image"><img class="restricted-width-border" alt="" src="/business-school/sites/default/files/styles/testimonial_square_image/public/2026-03/Lara%20Cathcart%20-%20Women%20in%20Finance%20event%20-%202026.jpg.webp?itok=3q343a5L" /></figure><div class="testimonial__quote"> <blockquote class="testimonial__quote__container"> “Through events like Women in Finance, Imperial Business School reaffirms its commitment to advancing women across the financial sector, creating space for leadership, visibility and meaningful dialogue.” </blockquote> </div> <div class="testimonial__description"> <div class="testimonial__description__container"> <div class="testimonial__description__container__inner"> <div class="testimonial__description__details"> <div class="testimonial__name">Lara Cathcart</div> <div class="testimonial__position">Professor of Finance, Academic Director for MSc Finance and MSc Risk Management and Financial Engineering</div> </div> </div> </div> </div> </div> </article></div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3 lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Improving gender inclusion in sustainable finance</h3> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">The panel discussion, moderated by Fiona Frick, Finance Advisory Board Member and Founding Partner at Circe Invest, examined how female voices are shaping sustainable finance, impact investing and fintech. </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Lise Renelleau, Head of Research and Innovation for the IQ Lab at HSBC Asset Management, reinforced the importance of measurable impact. She expressed optimism that as access to high-quality data improves, ESG – once perceived as a top-down imposition – is increasingly being integrated into portfolio construction and reporting. While AI and advanced technologies can enhance data analysis, she stressed that human judgement remains essential in translating information into meaningful insight.</p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Kamini Banga, Chair of the Banga Family Trust, reflected on her experience working in India, where workplace equity was less established when she began her career. From identifying public healthcare investment needs in rural communities to overseeing family enterprise, she highlighted the importance of a just transition in emerging markets. </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Zoe Jankel, Vice President and Senior Credit Officer at Moody’s Ratings, spoke about cultural change within organisations. She noted a shift away from expectations that women must conform to traditionally masculine leadership styles. Increasingly, authenticity is recognised and valued at senior levels. </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">The evening concluded with remarks from Lara Cathcart, Academic Director for MSc Finance and MSc Risk Management and Financial Engineering. Acknowledging the significant evolution in the finance industry, she reflected that there are still male-dominated pockets, especially at the senior leadership level: </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">“Representation is not simply about equity; it directly influences how capital is allocated, how risk is assessed, and how innovation is fostered. Through events like Women in Finance, Imperial Business School reaffirms its commitment to advancing women across the financial sector, creating space for leadership, visibility and meaningful dialogue.” </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB"> </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Note: This article's headline was updated from:<em> “Representation influences capital allocation” says Professor of Finance at Imperial’s third annual Women in Finance event </em>on 05.03.2026.</p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 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field--name-field-external field--type-boolean field--label-above"> <div class="field__label">External</div> <div class="field__item">Off</div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">Imperial Business School’s event showcased female leaders driving sustainable investing, ESG innovation and long-term value creation.</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: Imperial Business School | Fergus Burnett</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> Mon, 14 Apr 2025 10:15:24 +0000 Shamita Harsh 7461 at /business-school Preparing to relaunch or transition your career /business-school/blogs/alumni/preparing-relaunch-or-transition-your-career/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Preparing to relaunch or transition your career</h1> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-06/Dominie-Moss.webp?h=0d4fcd4f&itok=Z96wHdX7 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2019-06/Dominie-Moss.webp?h=0d4fcd4f&itok=8ORdJd3N 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2019-06/Dominie-Moss.webp?h=0d4fcd4f&itok=oayw-s8s 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2019-06/Dominie-Moss.webp?h=0d4fcd4f&itok=f4zPcm7u 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-06/Dominie-Moss.jpg?h=0d4fcd4f&itok=Z96wHdX7 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2019-06/Dominie-Moss.jpg?h=0d4fcd4f&itok=8ORdJd3N 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2019-06/Dominie-Moss.jpg?h=0d4fcd4f&itok=oayw-s8s 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2019-06/Dominie-Moss.jpg?h=0d4fcd4f&itok=f4zPcm7u 1x"></source><img loading="eager" width="960" height="576" alt="Dominie Moss" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-06/Dominie-Moss.jpg?h=0d4fcd4f&itok=Z96wHdX7" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Francesca Hoare</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-03-04T09:31:29+00:00" title="Tuesday, March 4, 2025 - 09:31" class="datetime">Tue, 04/03/2025 - 09:31</time></span> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="blogs-listing"><div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-blog-listings view-id-flexible_blog_listings view-display-id-listing_1 js-view-dom-id-368daa2b21b8fb4f52c1fd18d6d3f0e251a0834fe8b0c93e20de27fdb3902333"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Besnik%20Mustafa_0.webp?h=545231ff&itok=G3Z1jE5T 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Besnik%20Mustafa_0.webp?h=545231ff&itok=cHvpi4pV 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Besnik%20Mustafa_0.jpg?h=545231ff&itok=G3Z1jE5T 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Besnik%20Mustafa_0.jpg?h=545231ff&itok=cHvpi4pV 1x"></source><img loading="eager" width="560" height="448" alt="Besnik Mustafa" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Besnik%20Mustafa_0.jpg?h=545231ff&itok=G3Z1jE5T" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2026-03-04T12:00:00Z" class="datetime">4 March 2026</time> Alumni</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7463" class="blog-listing-item__title">Besnik Mustafa (Weekend MBA 2025)</h3> <div class="blog-listing-item__summary"><p>After beginning his career at Finance Think, Besnik Mustafa went on to advise Members of Parliament in North Macedonia. He later joined Salience Consulting, gaining experience across multiple international markets.</p></div> <a aria-label="Read more about Besnik Mustafa (Weekend MBA 2025)" class="blog-listing-item__link link--arrow" href="/business-school/blogs/alumni/besnik-mustafa-weekend-mba-2025/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-11/Chloe%20Chambers.webp?h=aa81dfca&itok=eQsWZ53R 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2023-11/Chloe%20Chambers.webp?h=aa81dfca&itok=jUtuYGVe 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-11/Chloe%20Chambers.jpg?h=aa81dfca&itok=eQsWZ53R 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2023-11/Chloe%20Chambers.jpg?h=aa81dfca&itok=jUtuYGVe 1x"></source><img loading="eager" width="560" height="448" alt="Chloe Chambers" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-11/Chloe%20Chambers.jpg?h=aa81dfca&itok=eQsWZ53R" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2026-02-27T12:00:00Z" class="datetime">27 February 2026</time> Alumni</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7464" class="blog-listing-item__title">Alumni Careers: Understanding imposter syndrome and career growth</h3> <div class="blog-listing-item__summary"><p>Imposter syndrome is something our careers consultants encounter frequently when supporting professionals through moments of growth, transition, and increased responsibility.</p></div> <a aria-label="Read more about Alumni Careers: Understanding imposter syndrome and career growth" class="blog-listing-item__link link--arrow" href="/business-school/blogs/alumni/alumni-careers-understanding-imposter-syndrome-and-career-growth/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/AI%20and%20Work%20Blog%20Header.webp?h=87b4785c&itok=Ojk9gUMT 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/AI%20and%20Work%20Blog%20Header.webp?h=87b4785c&itok=d1uMazPR 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/AI%20and%20Work%20Blog%20Header.jpg?h=87b4785c&itok=Ojk9gUMT 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/AI%20and%20Work%20Blog%20Header.jpg?h=87b4785c&itok=d1uMazPR 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/AI%20and%20Work%20Blog%20Header.jpg?h=87b4785c&itok=Ojk9gUMT" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2026-02-13T12:00:00Z" class="datetime">13 February 2026</time> Alumni</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7465" class="blog-listing-item__title">Alumni Careers: Helping Alumni Stay Visible and Valuable in the Age of Remote Work and AI </h3> <div class="blog-listing-item__summary"><p>As the world of work continues to shift through the rise of remote working and rapid advances in AI, our careers consultants are increasingly supporting professionals who want to stay visible, valued, and strategically positioned.</p></div> <a aria-label="Read more about Alumni Careers: Helping Alumni Stay Visible and Valuable in the Age of Remote Work and AI " class="blog-listing-item__link link--arrow" href="/business-school/blogs/alumni/alumni-careers-helping-alumni-stay-visible-and-valuable-the-age-remote-work-and-ai/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-10-21T12:00:00Z" class="datetime">21 October 2018</time></div> <div class="field field--name-field-blog-type field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/blog-type/alumni" hreflang="en">Alumni</a></div> </div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Guest blogger <a href="https://www.linkedin.com/in/dominie-moss-0799a08/">Dominie Moss</a>, Founder of <a href="http://www.thereturnhub.com">The Return Hub</a>* gives advice on relaunching your career or transitioning into a new career and how to make sure you stand out against the competition.</p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h2>Preparing to relaunch or transition your career</h2> <p>Highly qualified, heavily experienced and skilled, but struggling to even get feedback on your CV let alone an interview? Intentionally or not, some recruitment practices make it easier for companies to hire people who are like the people who already work there (square peg-ism) – because it’s easier just to wave in ones who match their existing employee mold, rather than spend time searching out and assessing new kinds of people to join.</p> <p>I meet hundreds of highly skilled, experienced and qualified professionals who have taken time out to care, to travel, to study or to start their own businesses and are overlooked in this way. Many are already in careers, but looking for a way to transition into something slightly different and struggling to make that leap because they are still considered a round peg.</p> <p>To my mind, this is a hidden talent pool and thankfully, there are increasing numbers of forward looking firms that are beginning to share my view.</p> <p>So how can you best prepare to relaunch or transition your career?</p> <h3>Focus your strategy</h3> <p>It is important that you know what it is that you are aiming for and that you can visualize what that might look like. Ask yourself some key questions before you make a start on your search:</p> <ul><li>What do you want to do?</li> <li>Why do you want to do it?</li> <li>Will it fulfill you?</li> <li>How do you want to work (what working pattern can you commit to?)</li> <li>What environment will suit you best?</li> </ul><p>The honest answers to these questions will set you on the right pathway. Ring fence 3 or 4 types of roles that would suit your experience and where you can add value.</p> <h3>Research your target area</h3> <p>Look carefully at the industry and the firms you’d like to target. Visit the relevant company websites. Do they have a diversity and inclusion policy? Have they published career case studies that demonstrate an openness to hiring? Have they run a returner programme or similar? Use social media to further drill down. Twitter, Facebook and Instagram can give you a more informal insight and these feeds are often more up-to-date than websites.</p> <h3>Identify where your skills gaps are</h3> <p>If you are looking to transition into a new area, what will you need to get up to speed? Look at the relevant industry bodies for support. Organisations such as the <a href="https://www.cfauk.org/">CFA Society</a> for example offer lots of resources to their members. Check alumni groups for resources to help you keep up-to-date and current.  There will also often be networking events, webinars, articles and courses – all of which will help you to keep or become current in your chosen sector. Consider what technical or regulatory qualifications you might need if you are looking for a career change. What other skills are there that would add value to your chosen field. If you haven’t already got a specific qualification, you may want to consider whether further investment will be right or necessary for you to achieve your career goals.</p> <h3>Sharpen your CV</h3> <p>Your CV outlines the business case for why you should be hired. It should demonstrate what sets you apart from all the other people in the market and how you can meet the needs of the organisation. Showcase your skills rather than your knowledge (which may or may not transfer) and how they could be applicable and transferable. How can they be used to demonstrate you can find solutions in your target industry? What are the pressure points and how can you help? Describe each role with achievement-led bullet points and illustrate these with examples with what you have delivered.</p> <h3>Beat the Applicant Tracking System</h3> <p>Sometimes referred to as an ATS, most companies and traditional recruitment agencies use Applicant Tracking Systems as the first stage of the screening process. So if you have emailed your CV via one of these and you have a gap in your CV or your skills don’t match the role,  your CV may never get in front of a human! This can really sabotage your attempts to get an interview so it’s important to tailor your CV to the relevant role using key words. Choose 6 or 8 key skills and bullet point them at the top of your CV.</p> <h3>Network</h3> <p>In his book Empowering yourself, the organisational game revealed, Harvey Coleman asserts that performance counts for 10% of your success, image 30% and exposure a huge 60%. Furthermore, it is estimated that around 80% of people actually get their jobs through their networks. </p> <p>You should look to meet people that can advise and mentor you and can point you in the right direction. Take some time to think about your current network and how diverse it is. Look to actively expand this with people that can help you on your journey. LinkedIn is a good starting point for this, but look strategically for networking events that you can attend to make new contacts.  Be bold and ask for help – you’ll be surprised with where it might lead.</p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>*<em> The Return Hub is an executive search firm that places professionals who want to relaunch their careers with employers in the financial services sector. They also advise on and implement practical strategies that companies can use to target, assess, hire and support returning talent. </em></p> </div> </div> </div> </div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/careers" hreflang="en">Careers</a></div> <div class="field__item"><a href="/business-school/category/key-topics/networking" hreflang="en">Networking</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/24/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/24/feed&amp;title=&amp;source=/business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="https://twitter.com/intent/tweet?url=/business-school/taxonomy/term/24/feed&amp;status=+/business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Twitter"> <img src="/business-school/themes/custom/icbs/images/twitter-black.svg" alt="Twitter" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <div class="field field--name-field-programme-ref field--type-entity-reference field--label-above"> <div class="field__label">Programme</div> <div class="field__items"> <div class="field__item"><a href="/business-school/admin/content/course/86" hreflang="en">MSc in Management (MiM)</a></div> </div> </div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">4 minute read </div> Tue, 04 Mar 2025 09:31:29 +0000 Francesca Hoare 7144 at /business-school How MSc Strategic Marketing has shaped me /business-school/blogs/student-blog/how-msc-strategic-marketing-has-shaped-me/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> How MSc Strategic Marketing has shaped me </h1> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20Karla.webp?h=5190bc42&itok=8GrZSUyL 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-08/Saina%20Karla.webp?h=5190bc42&itok=sAG450oW 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-08/Saina%20Karla.webp?h=5190bc42&itok=4IZxz7Z6 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-08/Saina%20Karla.webp?h=5190bc42&itok=PZ_jQbtq 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20Karla.jpg?h=5190bc42&itok=8GrZSUyL 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-08/Saina%20Karla.jpg?h=5190bc42&itok=sAG450oW 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-08/Saina%20Karla.jpg?h=5190bc42&itok=4IZxz7Z6 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-08/Saina%20Karla.jpg?h=5190bc42&itok=PZ_jQbtq 1x"></source><img loading="eager" width="960" height="576" alt="Saina Karla" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20Karla.jpg?h=5190bc42&itok=8GrZSUyL" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Helen Richardson</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-12T14:21:54+00:00" title="Wednesday, February 12, 2025 - 14:21" class="datetime">Wed, 12/02/2025 - 14:21</time></span> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="blogs-listing"><div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-blog-listings view-id-flexible_blog_listings view-display-id-listing_1 js-view-dom-id-8df4edefdfba6d4e135b786986db2a061ac94c5888658d97209a87a9371b0995"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-10/Management%20Cohort%202026.webp?h=87b4785c&itok=VvNCKE-H 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-10/Management%20Cohort%202026.webp?h=87b4785c&itok=DIR-jK0d 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-10/Management%20Cohort%202026.jpg?h=87b4785c&itok=VvNCKE-H 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-10/Management%20Cohort%202026.jpg?h=87b4785c&itok=DIR-jK0d 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-10/Management%20Cohort%202026.jpg?h=87b4785c&itok=VvNCKE-H" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2025-10-22T12:00:00Z" class="datetime">22 October 2025</time> Student blog</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7410" class="blog-listing-item__title">Meet the Management Masters' Class of 2026</h3> <div class="blog-listing-item__summary"><p>This year’s Management ý are a global, diverse and ambitious group of individuals looking to drive innovation and make an impact in the business landscape. Meet them in our latest blog.</p> </div> <a aria-label="Read more about Meet the Management Masters&#039; Class of 2026" class="blog-listing-item__link link--arrow" href="/business-school/blogs/student-blog/meet-the-management-masters-class-2026/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-08/MSc%20First%20Day%20Blog%20Header.webp?h=87b4785c&itok=YNAYYrZ4 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-08/MSc%20First%20Day%20Blog%20Header.webp?h=87b4785c&itok=ujDtKXAx 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-08/MSc%20First%20Day%20Blog%20Header.jpg?h=87b4785c&itok=YNAYYrZ4 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-08/MSc%20First%20Day%20Blog%20Header.jpg?h=87b4785c&itok=ujDtKXAx 1x"></source><img loading="eager" width="560" height="448" alt="MSc First Day Blog Header" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-08/MSc%20First%20Day%20Blog%20Header.jpg?h=87b4785c&itok=YNAYYrZ4" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2025-08-08T12:00:00Z" class="datetime">8 August 2025</time> Student blog</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7280" class="blog-listing-item__title">Things I wish I knew before starting my Master's at Imperial Business School</h3> <div class="blog-listing-item__summary"><p>From our recent graduates to our new starters; get advice and insights that will help you thrive as you start your Imperial Business School Master’s journey.</p> </div> <a aria-label="Read more about Things I wish I knew before starting my Master&#039;s at Imperial Business School" class="blog-listing-item__link link--arrow" href="/business-school/blogs/student-blog/things-i-wish-i-knew-starting-my-masters-imperial-business-school/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-06/SMO%20Cohort%202025%20-%20Main%20Media%20-%20V2.webp?h=9198248f&itok=qccbZqC1 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-06/SMO%20Cohort%202025%20-%20Main%20Media%20-%20V2.webp?h=9198248f&itok=0NRnRJAL 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-06/SMO%20Cohort%202025%20-%20Main%20Media%20-%20V2.jpg?h=9198248f&itok=qccbZqC1 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2025-06/SMO%20Cohort%202025%20-%20Main%20Media%20-%20V2.jpg?h=9198248f&itok=0NRnRJAL 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2025-06/SMO%20Cohort%202025%20-%20Main%20Media%20-%20V2.jpg?h=9198248f&itok=qccbZqC1" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2025-07-01T12:00:00Z" class="datetime">1 July 2025</time> Student blog</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7324" class="blog-listing-item__title">Is MSc Strategic Marketing really worth it? An honest review by our ý</h3> <div class="blog-listing-item__summary"><p>Elisa Yimei Wang and Grayson Rachels unpick their time on the Imperial MSc Strategic Marketing programmes, reflecting on their transformation and giving their honest feedback.</p> </div> <a aria-label="Read more about Is MSc Strategic Marketing really worth it? An honest review by our ý" class="blog-listing-item__link link--arrow" href="/business-school/blogs/student-blog/msc-strategic-marketing-really-worth-it-honest-review-our-ý/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-08-19T12:00:00Z" class="datetime">19 August 2024</time></div> <div class="field field--name-field-blog-type field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/blog-type/student-blog" hreflang="en">Student blog</a></div> </div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>Our <a href="/business-school/masters/strategic-marketing/">MSc Strategic Marketing </a>leverages the Business School's top marketing faculty and experts in strategy, entrepreneurship, and technology. The programme uniquely integrates marketing fundamentals with cutting-edge technology and data-driven decision-making. <span><span><span><span><span>Suhani Gupta</span></span></span></span></span><em>,</em> a MSc Strategic Marketing student, shares her reflections on the enriching journey of studying this dynamic programme.</em></p> <blockquote> <p>The MSc Strategic Marketing programme has given me a global perspective and showed that possibilities are endless, so keep on expanding your horizons.</p> </blockquote> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>London, a city rich in history and innovation, where cobblestone streets echo with countless tales. Just as Arthur Conan Doyle brought Sherlock Holmes' adventures to life on these very streets, my own journey began when I joined Imperial Business School.</p> <h2><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>Choosing Imperial Business School</span></span></span></span></span></span></span></span></h2> <p><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>With an engineering background and a stint at a top management consulting firm, I felt there were still missing pieces in my career puzzle. It became clear that marketing was the key to completing that picture. </span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>Applying to the MSc Strategic Marketing</span></span></span></span></span></span></span></span><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span> at Imperial was a clear choice. It has turned out to be the ideal blend of everything I had envisioned. While the prestigious ranking and the Imperial's esteemed reputation are significant draws, what truly sets this programme apart is its comprehensive approach. It’s not merely marketing; it’s a fusion of strategy, entrepreneurship, and innovation. As I look back on my journey so far, here are my reflections. </span></span></span></span></span></span></span></span></p> <h3>Embracing the unknown</h3> <p><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>Embrace the unknown there and take risks. Initially daunting, I had to step out of my comfort zone to improve in areas where I felt less confident. The programme has helped me enhance my presentation and time management skills and take on leadership roles, fostering personal growth and newfound confidence in my abilities. </span></span></span></span></span></span></span></span></p> <p><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>I always thought marketing was just about creativity, but as I near the end of my programme, I realised it’s much more layered. MSc Strategic Marketing</span></span></span></span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span> has taught us to think strategically and adopt an entrepreneurial mindset, preparing us to be future leaders. It has made me even more curious and observant. Staying abreast of industry trends and continuously learning new skills is crucial to staying ahead in our careers. </span></span></span></span></p> <h3><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>Learning at Imperial</span></span></span></span></span></span></span></span></h3> <p><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>There will be opportunities for you to choose your electives, to fill gaps in your knowledge. I thoroughly enjoyed electives like Effective Crisis Management and Market Decision Making which were different from what I had studied and gave me an insight into what goes behind building a successful business. Apart from this, it is imperative to make the right choice for the summer term. I opted for a consulting project from the other options available because I wanted to apply my learnings to a practical setup and working with a client like Pladis, one of the largest biscuit manufacturers in the world has been one of the most rewarding experiences.  </span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>Learning at Imperial goes well beyond the classroom. Since the beginning, I have been actively involved in various clubs, holding positions such as Chief Marketing Officer for the India Business Careers Club and Head of Retail for the FMCG, Luxury, and Retail Careers Club. I also dedicated time to volunteering for Imperial-supported events and social causes. Additionally, I enjoyed the opportunity to choreograph for the annual cultural event of the Indian Society. This involvement has not only enriched my educational journey but also equipped me with leadership skills and provided invaluable exposure to diverse aspects of student life, making my experience fulfilling. </span></span></span></span></span></span></span></span></p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--view-mode--default paragraph--margin flexible-images-section"> <div class="flexible-images-section__container"> <div class="field field--name-field-images field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item image-item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--view-mode--default paragraph--margin flexible-image-section" data-aos="fade-up" data-aos-duration="1200"><div class="flexible-image-section__container"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20Karla%20blog%20photo.webp?h=63ac7414&itok=IddG81zL 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-08/Saina%20Karla%20blog%20photo.webp?h=63ac7414&itok=namp3_8z 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-08/Saina%20Karla%20blog%20photo.webp?h=63ac7414&itok=RlBiGqab 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-08/Saina%20Karla%20blog%20photo.webp?h=63ac7414&itok=LXpXrsNQ 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20Karla%20blog%20photo.jpg?h=63ac7414&itok=IddG81zL 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-08/Saina%20Karla%20blog%20photo.jpg?h=63ac7414&itok=namp3_8z 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-08/Saina%20Karla%20blog%20photo.jpg?h=63ac7414&itok=RlBiGqab 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-08/Saina%20Karla%20blog%20photo.jpg?h=63ac7414&itok=LXpXrsNQ 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20Karla%20blog%20photo.jpg?h=63ac7414&itok=IddG81zL" aria-hidden="true" /></picture></div> </div> </article></div> <div class="field__item image-item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--view-mode--default paragraph--margin flexible-image-section" data-aos="fade-up" data-aos-duration="1200"><div class="flexible-image-section__container"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20Karla%20blog%20photo%20Indian%20society.webp?h=489c7dbd&itok=wDquiFrC 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-08/Saina%20Karla%20blog%20photo%20Indian%20society.webp?h=489c7dbd&itok=wtN7Lh_e 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-08/Saina%20Karla%20blog%20photo%20Indian%20society.webp?h=489c7dbd&itok=hZxTlAgk 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-08/Saina%20Karla%20blog%20photo%20Indian%20society.webp?h=489c7dbd&itok=DRbh-Ym7 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20Karla%20blog%20photo%20Indian%20society.jpg?h=489c7dbd&itok=wDquiFrC 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-08/Saina%20Karla%20blog%20photo%20Indian%20society.jpg?h=489c7dbd&itok=wtN7Lh_e 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-08/Saina%20Karla%20blog%20photo%20Indian%20society.jpg?h=489c7dbd&itok=hZxTlAgk 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-08/Saina%20Karla%20blog%20photo%20Indian%20society.jpg?h=489c7dbd&itok=DRbh-Ym7 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20Karla%20blog%20photo%20Indian%20society.jpg?h=489c7dbd&itok=wDquiFrC" aria-hidden="true" /></picture></div> </div> </article></div> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>Team work</span></span></span></span></span></span></span></span></h3> <p><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>We’ve all heard the saying "Teamwork makes the Dream work," a significant portion of the coursework here revolves around group projects but experiencing it first-hand was more challenging than I expected. Collaborating with ý from diverse backgrounds, each bringing a unique perspective, has been both intellectually stimulating and humbling. It required mastering the art of unlearning and relearning, more than just dividing tasks—it’s been about leveraging each person’s unique strengths to achieve a common goal. And, in this journey, you come to realise that your team members often become lifelong friends. </span></span></span></span></span></span></span></span></p> <h3><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>Value of Networking</span></span></span></span></span></span></span></span></h3> <p><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>You quickly learn that "one's network is their net worth." The programme provides countless avenues like Career fairs, and guest sessions, allowing you to forge strong relationships with leaders you look up to. A standout experience for me was the CMP lectures delivered by the industry experts that helped build a deeper understanding of several topics and breakfast with board events during the Woman@Imperial Week, where sessions offered the chance to engage in profound conversations with trailblazing women.  </span></span></span></span></span></span></span></span></p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-text-image-card flexible-text-image"><div class="flexible-text-image__wrapper flexible-text-image__wrapper-align-right" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"> <div class="flexible-text-image__image"> <figure><picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20blog%20photo.webp?h=c919fa4a&itok=jrz-_nxS 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-08/Saina%20blog%20photo.webp?h=c919fa4a&itok=VN5FXGQN 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-08/Saina%20blog%20photo.webp?h=c919fa4a&itok=m-FoWkuf 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-08/Saina%20blog%20photo.webp?h=c919fa4a&itok=lDstxYtg 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20blog%20photo.jpg?h=c919fa4a&itok=jrz-_nxS 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-08/Saina%20blog%20photo.jpg?h=c919fa4a&itok=VN5FXGQN 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-08/Saina%20blog%20photo.jpg?h=c919fa4a&itok=m-FoWkuf 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-08/Saina%20blog%20photo.jpg?h=c919fa4a&itok=lDstxYtg 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-08/Saina%20blog%20photo.jpg?h=c919fa4a&itok=jrz-_nxS" aria-hidden="true" /></picture></figure></div> <div class="flexible-text-image__container"> <div class="flexible-text-image__copy"> <p><span><span><span><span><span lang="EN-US" xml:lang="EN-US" xml:lang="EN-US"><span><span><span>"The MSc Strategic Marketing programme has given me a global perspective and showed that possibilities are endless, so keep on expanding your horizons. Don’t come here only for just world-class rankings, groundbreaking research or industry-rooted courses, Imperial is about a transformational journey that prepares you for life and this journey for me has been the culmination of a childhood dream and I would do it all over again."</span></span></span></span></span></span></span></span></p> </div> </div> </div> </article></div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--explore-more paragraph--view-mode--default explore-more"><div class="explore-more__items"> <div class="explore-more__item explore_more_items" data-aos="fade-up" data-aos-delay="300"> <article class="flexible-cta"><a class="flexible-cta__card" href="/business-school/masters/strategic-marketing/"> <div class="flexible-cta__content"> <h3 class="flexible-cta__heading">Learn more about MSc Strategic Marketing</h3> <div class="flexible-cta__description"> <p>Study a Master's in Strategic Marketing at Imperial full-time and on-campus to gain the skills in business to be a marketing leader.</p> </div> <span class="flexible-cta__icon"></span> </div> </a> </article></div> <div class="explore-more__item explore_more_items" data-aos="fade-up" data-aos-delay="600"> <article class="flexible-cta"><a class="flexible-cta__card" href="/business-school/programmes/msc-strategic-marketing/admissions/how-to-apply/"> <div class="flexible-cta__content"> <h3 class="flexible-cta__heading">How to apply for MSc Strategic Marketing</h3> <div class="flexible-cta__description"> <p>Discover our admissions process for the MSc Strategic Marketing at Imperial Business School, including entry requirements, how to apply and key dates.</p> </div> <span class="flexible-cta__icon"></span> </div> </a> </article></div> <div class="explore-more__item explore_more_items" data-aos="fade-up" data-aos-delay="900"> <article class="flexible-cta"><a class="flexible-cta__card" href="/business-school/programmes/"> <div class="flexible-cta__content"> <h3 class="flexible-cta__heading">Explore our programmes</h3> <div class="flexible-cta__description"> <p>Study at a global top-10 ranked university. Discover our suite of four Imperial MBAs, Masters' in finance, management, and specialised areas, PhD programme, and undergraduate courses.</p> </div> <span class="flexible-cta__icon"></span> </div> </a> </article></div> </div> </article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/marketing" hreflang="en">Marketing</a></div> <div class="field__item"><a href="/business-school/category/key-topics/masters" hreflang="en">Masters'</a></div> <div class="field__item"><a href="/business-school/category/key-topics/networking" hreflang="en">Networking</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/24/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/24/feed&amp;title=&amp;source=/business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="https://twitter.com/intent/tweet?url=/business-school/taxonomy/term/24/feed&amp;status=+/business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Twitter"> <img src="/business-school/themes/custom/icbs/images/twitter-black.svg" alt="Twitter" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <div class="field field--name-field-programme-ref field--type-entity-reference field--label-above"> <div class="field__label">Programme</div> <div class="field__items"> <div class="field__item"><a href="/business-school/admin/content/course/24" hreflang="en">MSc Strategic Marketing</a></div> </div> </div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">4 minute read </div> Wed, 12 Feb 2025 14:21:54 +0000 Helen Richardson 7112 at /business-school The conversational foul of boomerasking: Wall Street Journal covers research by Dr Michael Yeomans /business-school/news/the-conversational-foul-boomerasking-wall-street-journal-covers-research-dr-michael-yeomans/ <span class="field field--name-title field--type-string field--label-hidden">The conversational foul of boomerasking: Wall Street Journal covers research by Dr Michael Yeomans</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-03T11:06:37+00:00" title="Monday, February 3, 2025 - 11:06" class="datetime">Mon, 03/02/2025 - 11:06</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-02/050A4068%20IB%2012_0_WEB.webp?h=b3660f0d&itok=hGbJiWRM 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2022-02/050A4068%20IB%2012_0_WEB.webp?h=b3660f0d&itok=3rd-VTQQ 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2022-02/050A4068%20IB%2012_0_WEB.webp?h=b3660f0d&itok=N3YKimZH 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2022-02/050A4068%20IB%2012_0_WEB.webp?h=b3660f0d&itok=XBjKM8mO 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-02/050A4068%20IB%2012_0_WEB.jpg?h=b3660f0d&itok=hGbJiWRM 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2022-02/050A4068%20IB%2012_0_WEB.jpg?h=b3660f0d&itok=3rd-VTQQ 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2022-02/050A4068%20IB%2012_0_WEB.jpg?h=b3660f0d&itok=N3YKimZH 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2022-02/050A4068%20IB%2012_0_WEB.jpg?h=b3660f0d&itok=XBjKM8mO 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-02/050A4068%20IB%2012_0_WEB.jpg?h=b3660f0d&itok=hGbJiWRM" aria-hidden="true" /></picture></div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-01-21T12:00:00Z" class="datetime">21 January 2025</time></div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/networking" hreflang="en">Networking</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/24/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/24/feed&amp;title=&amp;source=/business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="https://twitter.com/intent/tweet?url=/business-school/taxonomy/term/24/feed&amp;status=+/business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Twitter"> <img src="/business-school/themes/custom/icbs/images/twitter-black.svg" alt="Twitter" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> Mon, 03 Feb 2025 11:06:37 +0000 Evie Burrows-Taylor 7030 at /business-school Top business school articles for ý 2025 /business-school/ib-knowledge/strategy-leadership/top-business-school-articles-ý-2025/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Top business school articles for ý 2025</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-29T15:14:32+00:00" title="Wednesday, January 29, 2025 - 15:14" class="datetime">Wed, 29/01/2025 - 15:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-05/Mixed-group-of-ý-at-outdoor-table%20%281%29.webp?h=a5da7f2e&itok=umuK8jlK 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2019-05/Mixed-group-of-ý-at-outdoor-table%20%281%29.webp?h=a5da7f2e&itok=ywGWMrnB 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2019-05/Mixed-group-of-ý-at-outdoor-table%20%281%29.webp?h=a5da7f2e&itok=KpFWYS5A 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2019-05/Mixed-group-of-ý-at-outdoor-table%20%281%29.webp?h=a5da7f2e&itok=Y4aqkYea 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-05/Mixed-group-of-ý-at-outdoor-table%20%281%29.jpg?h=a5da7f2e&itok=umuK8jlK 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2019-05/Mixed-group-of-ý-at-outdoor-table%20%281%29.jpg?h=a5da7f2e&itok=ywGWMrnB 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2019-05/Mixed-group-of-ý-at-outdoor-table%20%281%29.jpg?h=a5da7f2e&itok=KpFWYS5A 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2019-05/Mixed-group-of-ý-at-outdoor-table%20%281%29.jpg?h=a5da7f2e&itok=Y4aqkYea 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-05/Mixed-group-of-ý-at-outdoor-table%20%281%29.jpg?h=a5da7f2e&itok=umuK8jlK" aria-hidden="true" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="blogs-listing"><a href="/business-school/ib-knowledge/" class="blogs-listing__link">More from IB Knowledge</a> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-01-30T12:00:00Z" class="datetime">30 January 2025</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>We've compiled 10 of the most-read articles published by Imperial Business School over the last 12 months. They cover a range of topics we know you will be interested in, from whether consumers really care about sustainability and how you can use humour to your advantage in a professional setting to carbon markets and effective marketing. </p> <p>Whether you want to learn more about the effect AI is having on the job market, or whether carbon markets really work, you will find practical tips and vital context right here. </p> <p><a href="/business-school/ib-knowledge/entrepreneurship-innovation/monica-ares-educations-digital-revolution/"><strong>Education's digital revolution</strong></a></p> <p>Given the pace and extent of technological development over the past few decades, it is surprising that education has remained a largely static, standardised experience. This is a situation Monica Arés, Executive Director of Imperial Business School’s IDEA Lab, is determined to change.</p> <p><strong><a href="/business-school/ib-knowledge/marketing/do-consumers-really-care-about-sustainability/">Do consumers really care about sustainability?</a></strong></p> <p>As the world experiences a severe climate and biodiversity crisis, consumers indicate they care about sustainability – nevertheless they often fail to act on these principles. Professor Eduardo Andrade looks into whether consumers really think about the environmental impact of products, and what policymakers can do to encourage us all to make more eco-friendly choices. </p> <p><a href="/business-school/ib-knowledge/entrepreneurship-innovation/humourbragging-using-humour-success-business/"><strong>Using humour for success in business</strong></a></p> <p>Whether interviewing for a new job or seeking funding as an entrepreneur, it can be tricky to balance the need to promote your personal accomplishments without appearing arrogant. Dr Jieun Pai reveals how self-enhancing humour, or "humourbragging", can be used to ace your interview or pitch. </p> <p><a href="/business-school/ib-knowledge/marketing/how-create-more-effective-marketing-strategies-data/"><strong>Creating more effective marketing strategies with data</strong></a></p> <p>Professor Stephan Seiler explores the availability of pre-purchase data and how it's changing our ability to observe the "consumer journey". From the virtual stores and review sites people are visiting, to the products they browse from the comfort of their own homes, new insights highlight opportunities for its future use as the quality of data improves.</p> <p><a href="/business-school/ib-knowledge/health/obesity-how-can-governments-best-combat-rising-rates/"><strong>Combatting rising rates of obesity</strong></a></p> <p>Professor Franco Sassi, Director of Imperial Business School's Centre for Health Economics & Policy Innovation, investigates whether authorities could draw on the success of the UK’s tax on sweetened drinks, and rethink consumption taxes across all foods to encourage people towards healthier diets.</p> <p><a href="/business-school/ib-knowledge/technology/how-ai-affecting-freelance-jobs/"><strong>How is AI affecting freelance jobs?</strong></a></p> <p>The rise of new generative AI tools such as Chat GPT has been swiftly followed by a substantial fall in demand for freelancers. Dr Xinrong Zhu investigates which industries generative AI is reshaping, the winners and losers of the automation of expertise, and what impact this will have on livelihoods and economies. </p> <p><a href="/business-school/ib-knowledge/finance-strategy-leadership/do-carbon-markets-work/"><strong>Do carbon markets work?</strong></a></p> <p>Ever since the EU created its market-based carbon policy, governments and businesses have been keen to see an impact. But analysing how effective policies can be on a noisy economic and global stage is complex. Here, Dr Mirabelle Muûls examines what we know, so far, about its effects. </p> <p><strong><a href="/business-school/ib-knowledge/technology/how-data-can-boost-charity-fundraising/">Boosting charity fundraising</a></strong></p> <p>Fundraising is an expensive and time-consuming business for charities: potential donors are unlikely to respond to digital appeals, yet mail and phone campaigns can be costly and inefficient. There is a better way, say Dr Sven Mikolon and Professor Wolfram Wiesemann, who have used data analytics and AI to provide insights into how charities and nonprofit organisations can raise cash – with marked success.  </p> <p><a href="/business-school/ib-knowledge/strategy-leadership/the-art-effective-conversation/"><strong>The art of effective conversation</strong></a></p> <p>Nearly every human activity involves conversation, whether spoken or written – and, in the workplace in particular, the stakes can be high. To know if a conversation is going well, people first need to be aware of their goals, but this is rarely the case. Research by Dr Michael Yeomans sets out a new framework that helps classify the different goals people might pursue in conversation, and how to use it to your advantage.</p> <p><strong><a href="/business-school/ib-knowledge/health-marketing/social-media-anxiety-what-doctors-can-do-help/">What doctors can do to help social media-driven anxiety</a></strong></p> <p>Increasingly, people are aware of the link between social media use and anxiety, which the World Health Organisation identifies as the most common type of mental disorder worldwide. An interdisciplinary team from Imperial has developed a new framework that addresses how primary healthcare can play a key role in solving this growing health crisis. </p> </div> </div> </div> </div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/artificial-intelligence" hreflang="en">Artificial Intelligence</a></div> <div class="field__item"><a href="/business-school/category/key-topics/brand" hreflang="en">Brand</a></div> <div class="field__item"><a href="/business-school/category/key-topics/careers" hreflang="en">Careers</a></div> <div class="field__item"><a href="/business-school/category/key-topics/centre-climate-finance-and-investment" hreflang="en">Centre for Climate Finance and Investment</a></div> <div class="field__item"><a href="/business-school/category/key-topics/climate-change" hreflang="en">Climate Change</a></div> <div class="field__item"><a href="/business-school/category/key-topics/climate-finance" hreflang="en">Climate Finance</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/consumers" hreflang="en">Consumers</a></div> <div class="field__item"><a href="/business-school/category/key-topics/data" hreflang="en">Data</a></div> <div class="field__item"><a href="/business-school/category/key-topics/digital-transformation" hreflang="en">Digital Transformation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/economy" hreflang="en">Economy</a></div> <div class="field__item"><a href="/business-school/category/key-topics/education-and-learning" hreflang="en">Education and Learning</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/finance" hreflang="en">Finance</a></div> <div class="field__item"><a href="/business-school/category/key-topics/health" hreflang="en">Health</a></div> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/jobs-and-labour" hreflang="en">Jobs and Labour</a></div> <div class="field__item"><a href="/business-school/category/key-topics/marketing" hreflang="en">Marketing</a></div> <div class="field__item"><a href="/business-school/category/key-topics/networking" hreflang="en">Networking</a></div> <div class="field__item"><a href="/business-school/category/key-topics/sustainability" hreflang="en">Sustainability</a></div> <div class="field__item"><a href="/business-school/category/key-topics/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-centre-ref field--type-entity-reference field--label-above"> <div class="field__label">Research Centre</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/research-centres/centre-climate-finance-investment/" hreflang="en">Centre for Climate Finance & Investment</a></div> <div class="field__item"><a href="/business-school/faculty-research/research-centres/centre-health-economics-policy-innovation/" hreflang="en">Centre for Health Economics & Policy Innovation</a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/strategy-leadership" hreflang="en">Strategy & Leadership</a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/24/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/24/feed&amp;title=&amp;source=/business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="https://twitter.com/intent/tweet?url=/business-school/taxonomy/term/24/feed&amp;status=+/business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Twitter"> <img src="/business-school/themes/custom/icbs/images/twitter-black.svg" alt="Twitter" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">From education's digital revolution to combatting the obesity epidemic, we present 10 of the most-read articles from the last 12 months on IB Knowledge.</h2> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> Wed, 29 Jan 2025 15:14:32 +0000 Evie Burrows-Taylor 7022 at /business-school Why dreamers and realists are key to innovation, and how to bring them together /business-school/ib-knowledge/entrepreneurship-innovation/why-dreamers-and-realists-are-key-innovation-and-how-bring/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Why dreamers and realists are key to innovation, and how to bring them together</h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Anne ter Wal</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-11/Collaboration%20-%20Networking%20-%20Entrepreneurs%20-%20IBK%20-%20Anne%20ter%20Wal%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=2Uvq0gJV 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" 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(min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-11/Collaboration%20-%20Networking%20-%20Entrepreneurs%20-%20IBK%20-%20Anne%20ter%20Wal%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=2Uvq0gJV 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-11/Collaboration%20-%20Networking%20-%20Entrepreneurs%20-%20IBK%20-%20Anne%20ter%20Wal%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=044itJiq 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-11/Collaboration%20-%20Networking%20-%20Entrepreneurs%20-%20IBK%20-%20Anne%20ter%20Wal%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=ahtdQAMg 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-11/Collaboration%20-%20Networking%20-%20Entrepreneurs%20-%20IBK%20-%20Anne%20ter%20Wal%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=CVbkp3rM 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-11/Collaboration%20-%20Networking%20-%20Entrepreneurs%20-%20IBK%20-%20Anne%20ter%20Wal%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=2Uvq0gJV" aria-hidden="true" /></picture></div> <div class="field 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data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.jpg?h=27acd325&itok=Ai1SFZQl 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.jpg?h=27acd325&itok=O7rV4Xd8 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-03/Women%20and%20ambition%20gap%20vs%20support%20gap%20-%20IBK%20-%20Poornima%20Luthra%20-%20Cover%20image.jpg?h=27acd325&itok=Ai1SFZQl" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-03-12T12:00:00Z" class="datetime">12 March 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7454" class="blog-listing-item__title">Who decided what ambition looks like?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Who decided what ambition looks like?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/management/who-decided-what-ambition-looks/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-11-19T12:00:00Z" class="datetime">19 November 2025</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h4 lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Professor Anne ter Wal’s research on “Dual Networking: How Collaborators Network in Their Quest for Innovation” shows that dreamers and realists must collaborate early on to prevent ideas being watered down and to turn creative potential into real-world results. </h4> <p> </p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">The principal challenge of innovation is to marry technological opportunity with societal or business need. True innovation is difficult because of the obstacles in bringing these two things together when conceiving ideas, evolving them, and gaining buy-in to develop them. Networks are key to overcoming these obstacles, as they bring together diverse perspectives that shed light on where opportunities might arise, how needs are likely to change, and how to recognise the moment when the two align. </p> <p>Architects can design stunning buildings but need the expertise of pragmatic engineers to realise their vision. Film directors with expansive creativity rely on the diligence and tenacity of their producers to bring storylines and scripts to life. In the same way, corporate innovators work with managers to make what’s possible meet what’s needed. As these examples show, cross-role collaborations often require dreamers and divergent thinkers to work together effectively with realists and convergent thinkers. </p> <p>Effective collaboration in such partnerships, however, is far from straightforward. It requires individuals to build connections with people outside the like-minded groups with which they are most familiar and naturally inclined to connect. The same differences in perspective that are integral to what can make creative partnerships work so well can be a source of misunderstanding and disagreement. This limits the ability of creative minds and practical thinkers to leverage their combined potential. </p> <blockquote> <p>When ideas are ready to progress, both dreamers and realists alike need to engage in “intimate co-creation", which means working together from an early stage.</p> </blockquote> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3><strong>What does this look like in practice? </strong></h3> <p>How, then, can dreamers and realists learn to work together more harmoniously and fruitfully? The answer lies in cultivating daily habits that encourage early, open interaction. Leaders can help by fighting the temptation to water down new concepts until they fit existing ways of working, and by providing a safe and free working environment for creative minds to experiment. </p> <p>Within such a framework, both dreamers and realists need to embrace "creative collisions". They need to both deliberately seek exposure to new ideas at an early stage, outside of their comfortable and familiar circles, and open up about what ideas are on their mind in spontaneous day-to-day interactions.  </p> <p>In most innovation settings, this can look like technologists (the specialist scientists whose expertise and curiosity breed novel ideas) taking active steps to discuss ideas with managers, engineers, lawyers and other more practically focused colleagues, and vice versa. Seeding ideas in this way helps to hone them and allows all parties to spot the crucial moment when technological opportunity and market need may converge.  </p> <p>Following this stage, when ideas are ready to progress, both dreamers and realists alike need to engage in “intimate co-creation", which means working together from an early stage. This sounds simple but represents a significant break from the business world’s normal way of working, where ideas are typically taken to a certain stage and then handed over to another team to take forward sequentially. Often, such handovers lead to ideas being watered down and creativity being compromised.  </p> <p>By working side-by-side with practical, realist colleagues on a project from inception, creatives reduce the risk that bold ideas are diluted or dismissed and transform potential sceptics into enabling partners who help turn vision into reality. </p> <h3><strong>Culture change </strong></h3> <p>In a world of accelerating technological change and shifting economic conditions, organisations cannot afford to miss the fleeting moments when a societal need and a technological opportunity align. Fostering a collaborative culture of innovation, where creatives are confident their ideas are valued and practical minds are comfortable working with them, might be the surest way to avoid missing out on those vital moments.  </p> <p>Putting this into practice, however, can take time and effort, as it relies on breaking down the siloes that divide not only teams but also roles and professions in organisations. This requires different (net)working practices and habits, and the willingness for both visionaries and realists to leave their comfort zones. </p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Subscribe to the IB Knowledge newsletter </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="/business-school/sign-ib-knowledge/" aria-label="" class="call-to-action__link call-to-action__link--solid--">Sign up for our monthly newsletter</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/networking" hreflang="en">Networking</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/entrepreneurship/" hreflang="en">Entrepreneurship</a></div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/entrepreneurship-innovation" hreflang="en">Entrepreneurship & Innovation</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/24/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/24/feed&amp;title=&amp;source=/business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="https://twitter.com/intent/tweet?url=/business-school/taxonomy/term/24/feed&amp;status=+/business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Twitter"> <img src="/business-school/themes/custom/icbs/images/twitter-black.svg" alt="Twitter" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/24/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">Ahead of his inaugural lecture on the power of networks in technological innovation, Anne ter Wal, Professor of Technology & Innovation Management, explores why innovation demands more than sequential workflows.</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: pixelfit / iStock via Getty Images</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">4 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Anne ter Wal 7403 at /business-school The art of effective conversation /business-school/ib-knowledge/strategy-leadership/the-art-effective-conversation/ <span class="field field--name-title field--type-string field--label-hidden">The art of effective conversation</span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=RHB2wLrA 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=7Psu01KK 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=QOkaLwcc 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=J-cBoSg1 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=RHB2wLrA 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=7Psu01KK 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=QOkaLwcc 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=J-cBoSg1 1x"></source><img loading="eager" width="960" height="576" alt="Michael Yeomans" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=RHB2wLrA" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Michael Yeomans</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-05-02T13:27:37+00:00" title="Thursday, May 2, 2024 - 13:27" class="datetime">Thu, 02/05/2024 - 13:27</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-05-09T12:00:00Z" class="datetime">9 May 2024</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h2>Dr Michael Yeomans offers practical strategies for aligning conversational goals with business objectives, ensuring every interaction counts </h2> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Conversation matters – nearly every human activity involves conversation, whether spoken or written. But in a business world increasingly defined by remote and hybrid work, and by automated and algorithmic processes, it can feel like opportunities to communicate and converse with colleagues, staff, bosses and customers are few and far between.</p> <p>And yet the stakes of each of those conversations – an impression, a connection, a decision – are high. </p> <p>So how do we know if a conversation is going well? There’s no single definition of effective conversation that will apply to all people in all situations, but we can perhaps say that a conversation is successful for one person if they achieve their goals. To do this, though, people first need to be aware of their goals – something that is rarely the case. </p> <blockquote> <p>The most effective conversationalists take a much more deliberate approach</p> </blockquote> <p><a href="https://www.mikeyeomans.info/papers/circumplex.pdf" target="_blank">Our research</a> sets out a framework – the “conversational circumplex” – that can help in this regard, by classifying the different goals people might pursue in conversation. We divide these into two categories: informational (the extent to which a speaker’s motive is to give or receive accurate information) and relational (the extent to which a speaker’s motive is to build the relationship). </p> <p>A speaker with high informational motivation might ask a lot of questions or give instructions, while low informational motivation might see them tell lies, keep quiet, or dodge questions. High relational motivation might see a speaker apologise, admit an error, or flatter their partner, whereas low relational motivation may lead them to claim credit, assign blame, or avoid laughing at a joke. </p> <h3>Identifying goals in conversation </h3> <p>Conversational goals are complex and multifaceted. They are also changeable – a single comment or a shift in circumstances might alter them completely. Goals can also be incompatible with one another. For example, a manager might want to ask a staff member about the progress of a project but refrain from doing so for fear of being perceived as overbearing.  </p> <p>The same applies to your conversation partner’s goals, and it’s important to recognise that their goals may not be in line with yours. Failure to be aware of this can prevent you from seeking information or finding ways to mutually satisfy everyone’s goals.  </p> <blockquote> <p>A conversation is successful for one person if they achieve their goals</p> </blockquote> <p>The conversational circumplex can help provide clarity here. It can help you identify your own goals, and plan for how these might come into conflict during the conversation. It can also help you reflect on the other person’s goals, in order to spot potential points of alignment and conflict. This can help you make choices that are more likely to advance both your interests.  </p> <p>The distance between any two goals within the circumplex gives an idea of how compatible they might be, with bridging the gap between informational and relational goals particularly challenging. For example, coordinating plans and brainstorming new ideas might be easier to pair in a single conversation, whereas persuading while also trying to avoid awkwardness may be tougher to achieve simultaneously. </p> <h3>Practical tips for professional conversations </h3> <p>There are two key tips for putting this learning into practice. Received wisdom would have us believe that good conversation is effortless and unprepared. In truth, however, the most effective conversationalists take a much more deliberate approach. So, the first practical tip is to spend time – even if it’s as little as 30 seconds – thinking about your goals and the other person’s goals. </p> <p>This is because the act of identifying goals ahead of time helps to mitigate stress and allows you to fully focus on the conversation, rather than worrying about what to talk about or what direction it might take. The circumplex can potentially make this more effective, by drawing your attention to potential points of conflict and avenues for agreement.</p> <blockquote> <p>Conversational goals [...] are also changeable – a single comment or a shift in circumstances might alter them completely</p> </blockquote> <p>The second practical tip is to ask questions. These should be relevant to the topic at hand and follow from what the other person is saying. Again, the circumplex can be useful here, as a sense of both your own goals and the other person’s goals makes it more likely that you will ask fruitful questions, which either bring you closer to agreement or reveal more information about the other person’s motives. </p> <p>These might seem like “good to know” tips for everyday life, but they can also be critical tools in the business world. For example, there is a growing demand for interpersonal "soft" skills in C-suite executives. This suggests there is value in starting to hone awareness of different conversational approaches, motives and goals at any career stage.  </p> <p>Over time, as you reflect on how successful different approaches are in achieving different goals, and to what extent you and others lean towards relational or informational goals in certain scenarios, this can help you become a better, more effective, and – ultimately – more successful conversationalist. </p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>This article draws on findings from <a href="https://www.mikeyeomans.info/papers/circumplex.pdf" target="_blank">“The Conversational Circumplex: Identifying, Prioritizing, and Pursuing Informational and Relational Motives in Conversation”</a> by Michael Yeomans (ý), Maurice E. Schweitzer (University of Pennsylvania) and Alison Wood Brooks (Harvard University). </em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/networking" hreflang="en">Networking</a></div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from Imperial Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/ib-knowledge/strategy-leadership/5-ways-boost-your-leadership-and-communication-skills/"> 5 ways to boost your leadership and communication skills </a> </h2> <a class="c-featured-content__media" href="/business-school/ib-knowledge/strategy-leadership/5-ways-boost-your-leadership-and-communication-skills/" tabindex="-1" title="Thumbnail for 5 ways to boost your leadership and communication skills "> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2020-03/GettyImages-1131386049.webp?h=e3291906&itok=bjd1a5CV 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-03/GettyImages-1131386049.webp?h=e3291906&itok=OR5DGJ_5 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-03/GettyImages-1131386049.webp?h=e3291906&itok=OR5DGJ_5 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2020-03/GettyImages-1131386049.webp?h=e3291906&itok=wTqdRXR6 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2020-03/GettyImages-1131386049.jpg?h=e3291906&itok=bjd1a5CV 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-03/GettyImages-1131386049.jpg?h=e3291906&itok=OR5DGJ_5 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-03/GettyImages-1131386049.jpg?h=e3291906&itok=OR5DGJ_5 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2020-03/GettyImages-1131386049.jpg?h=e3291906&itok=wTqdRXR6 1x"></source><img loading="lazy" width="480" height="293" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2020-03/GettyImages-1131386049.jpg?itok=2ZphHRTc" aria-hidden="true" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Check out these five articles from Imperial Business School that offer some practical tips and insights into how to listen, communicate and network.</p> </div> </div> </div> <a href="/business-school/ib-knowledge/strategy-leadership/5-ways-boost-your-leadership-and-communication-skills/" rel="bookmark" aria-label="Read more about 5 ways to boost your leadership and communication skills " class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/6724" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/strategy-leadership" hreflang="en">Strategy & Leadership</a></div> </div> </div> Thu, 02 May 2024 13:27:37 +0000 Michael Yeomans 6724 at /business-school Imperial Business School gets mention in Financial Times report on student networking in a virtual world /business-school/news/imperial-business-school-gets-mention-financial-times-report-student-networking-virtual-world/ <span class="field field--name-title field--type-string field--label-hidden">Imperial Business School gets mention in Financial Times report on student networking in a virtual world</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-03-26T14:42:18+00:00" title="Tuesday, March 26, 2024 - 14:42" class="datetime">Tue, 26/03/2024 - 14:42</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-03-10T12:00:00Z" class="datetime">10 March 2024</time></div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/networking" hreflang="en">Networking</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/24/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img 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/business-school How to succeed at small talk: The Telegraph consults Dr Michael Yeomans /business-school/news/how-succeed-small-talk-the-telegraph-consults-dr-michael-yeomans/ <span class="field field--name-title field--type-string field--label-hidden">How to succeed at small talk: The Telegraph consults Dr Michael Yeomans</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-03-08T09:52:58+00:00" title="Friday, March 8, 2024 - 09:52" class="datetime">Fri, 08/03/2024 - 09:52</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=RHB2wLrA 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=7Psu01KK 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=QOkaLwcc 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2021-10/Michael%20Yeomans.webp?h=aa81dfca&itok=J-cBoSg1 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=RHB2wLrA 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=7Psu01KK 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=QOkaLwcc 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2021-10/Michael%20Yeomans.jpg?h=aa81dfca&itok=J-cBoSg1 1x"></source><img loading="eager" width="960" height="576" alt="Michael Yeomans" class="lazyload" 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